Data protection
1) Information on the collection of personal data and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The controller for data processing on this website in the sense of the General Data Protection Regulation (GDPR) is mec-light GmbH & Co. KG, Aachener Str. 420, 41069 Mönchengladbach, Germany, Tel.: 02161-6989792, Fax: 02161-6989796, E-Mail: info@mec-light.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
2) Data collection when visiting our website
When using our website for informational purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you call up our website, we collect the following data, which are technically necessary for us to display the website to you:
Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
Used IP address (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. No disclosure or other use of the data takes place. However, we reserve the right to subsequently check the server log files if concrete indications point to illegal use.
3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can find the duration of the respective cookie storage in the overview of the cookie settings of your web browser.
In some cases, the cookies serve to simplify the ordering process by storing settings (e.g. remembering the content of a virtual shopping cart for a later visit to the website). Insofar as individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR either for the execution of the contract, in accordance with Art. 6 (1) lit. a GDPR in the case of a given consent or in accordance with Art. 6 (1) lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
Please note that if cookies are not accepted, the functionality of our website may be limited.
4) Contacting us
When you contact us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) lit. f GDPR. If your contact aims at concluding a contract, the additional legal basis for the processing is Art. 6 (1) lit. b GDPR. Your data will be deleted after final processing of your request. This is the case when it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that no statutory retention obligations conflict with this.
5) Data processing when opening a customer account and for contract processing
In accordance with Art. 6 (1) lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of carrying out a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above address of the controller. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or further data use permitted by law has been reserved by us.
6) Use of single sign-on procedures
6.1 Facebook Connect
On our website, you can log in to create a customer account or register using the social plugin "Facebook Connect" of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), as part of the so-called Single Sign-On technology, if you have a Facebook profile. You can recognize the "Facebook Connect" social plugins on our website by the blue button with the Facebook logo and the inscription "Log in with Facebook" or "Connect with Facebook" or "Log in with Facebook" or "Sign in with Facebook".
If you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a server of Meta Platforms Inc. in the USA and stored there. These data processing operations are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of Facebook's legitimate interest in displaying personalized advertising based on your surfing behavior.
By using this "Facebook Connect" button on our website, you also have the option to log in or register on our website using your Facebook user data. Only if you give your express consent in accordance with Art. 6 (1) lit. a GDPR before the login process on the basis of a corresponding notice about the exchange of data with Facebook, we receive from Facebook, when using the "Facebook Connect" button, depending on your personally set privacy settings on Facebook, the general and publicly accessible information stored in your profile. This information includes the user ID, name, profile picture, age and gender.
We point out that after changes to Facebook's privacy policy and terms of use, if consent is given, your profile pictures, the user IDs of your friends and the friend list may also be transmitted if these have been marked as "public" in your privacy settings on Facebook. The data transmitted by Facebook is stored and processed by us to create a user account with the necessary data (salutation, first name, last name, address data, country, e-mail address, date of birth), if these have been released by you on Facebook. Conversely, data (e.g. information about your surfing or purchasing behavior) can be transmitted by us to your Facebook profile based on your consent.
The given consent can be revoked at any time by sending a message to the controller mentioned at the beginning of this privacy policy.
For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your related rights and setting options for protecting your privacy, please refer to Facebook's data protection notices: https://www.facebook.com/policy.php
If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with "Adblock Plus" (https://adblockplus.org/de/).
6.2 Google Sign-In
On our website, you can log in to create a customer account or register via the "Google Sign-In" service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") as part of the so-called Single Sign-On technology, if you have a Google profile. You can recognize the Google login function on our website by the button "Sign in with Google", "Sign in with Google account" or "Sign in with Google".
If you call up a page of our website that contains a Google login function, your browser establishes a direct connection to the Google servers. The content of the login button is transmitted by Google directly to your browser and integrated into the page. Through this integration, Google receives the information that your browser has called up the corresponding page of our website, even if you do not have a Google profile or are not currently logged in to Google. This information (including your IP address) is transmitted by your browser directly to a Google server and stored there; this may also involve a transfer to the servers of Google LLC. in the USA. These data processing operations are carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of Google's legitimate interest in displaying personalized advertising based on surfing behavior.
By using the Google login button on our website, you also have the option to log in or register on our website using your Google user data. Only if you give your express consent in accordance with Art. 6 (1) lit. a GDPR before the login process on the basis of a corresponding notice about the exchange of data with Google, we receive from Google, when using the Google button, depending on your personally set privacy settings on Google, the general and publicly accessible information stored in your profile. This information includes the user ID, name, profile picture, age and gender.
We point out that after changes to Google's privacy policy and terms of use, if consent is given, your profile pictures, the user IDs of your friends and the friend list may also be transmitted if these have been marked as "public" in your privacy settings on Google. The data transmitted by Google is stored and processed by us to create a user account with the necessary data (salutation, first name, last name, address data, country, e-mail address, date of birth), if these have been released by you on Google. Conversely, data (e.g. information about your surfing or purchasing behavior) can be transmitted by us to your Google profile based on your consent.
The given consent can be revoked at any time by sending a message to the controller mentioned at the beginning of this privacy policy.
For the purpose and scope of data collection and the further processing and use of the data by Google, as well as your related rights and setting options for protecting your privacy, please refer to Google's data protection notices: https://policies.google.com/privacy?hl=de&gl=de
You can view the terms of use for using "Google Sign-In" here: https://policies.google.com/terms
If you do not want Google to directly associate the data collected via our website with your Google profile, you must log out of Google before visiting our website. You can also completely prevent the loading of Google plugins with add-ons for your browser, e.g. with "Adblock Plus" (https://adblockplus.org/de/).
7) Data processing for order processing
7.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data transmitted by you when ordering (name, address, e-mail address) in order to inform you personally about upcoming updates within the legally prescribed period in an appropriate communication channel (e.g. by post or e-mail) in accordance with Art. 6 (1) lit. c GDPR. Your contact data will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s) who support us wholly or partially in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
7.2 Use of special service providers for order processing and handling
- Afterbuy
Order processing is carried out via the service provider "Afterbuy" (VIA Online GmbH in Krefeld). Name, address and, if applicable, other personal data will be passed on to Afterbuy in accordance with Art. 6 (1) lit. b GDPR exclusively for the purpose of processing the online order. Your data will only be passed on insofar as this is actually necessary for the processing of the order. Details on data protection of Afterbuy and the privacy policy of VIA Online GmbH can be found under the following link: https://www.afterbuy.de/datenschutz
7.3 Transfer of personal data to shipping service providers
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will forward your e-mail address to DHL in accordance with Art. 6 Para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the order process. Otherwise, for the purpose of delivery, we will only forward the recipient's name and delivery address to DHL in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer only takes place if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from the transport service provider DHL.
- DPD
If the goods are delivered by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg), we will forward your e-mail address and your telephone number to DPD before delivery of the goods in accordance with Art. 6 Para. 1 lit. a GDPR for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the order process. Otherwise, for the purpose of delivery, we will only forward the recipient's name and delivery address to DPD in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer only takes place if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DPD or delivery notification is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from the transport service provider DPD.
- GLS
If the goods are delivered by the transport service provider GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 – 7, 36286 Neuenstein), we will forward your e-mail address to GLS in accordance with Art. 6 Para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the order process.-Otherwise, for the purpose of delivery, we will only forward the recipient's name and delivery address to GLS in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer only takes place if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with GLS or the transmission of status information on the delivery of the shipment is not possible.
Consent can be revoked at any time with effect for the future from the controller named above or from the transport service provider GLS.
7.4 Use of payment service providers (payment services)
- Amazon Pay
If you select the payment method "Amazon Pay", the payment processing is carried out via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we transmit the information you provided during the order process together with the information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer of your data is exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent necessary for this. If cookies, i.e. small text files that are stored on the end device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. This consent can be revoked at any time via the "Cookie Consent Tool" implemented on the website. Further information on the data protection regulations of Amazon Payments can be found at the following internet address: https://pay.amazon.de/help/82974
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered - "purchase on account" or "installment payment" via PayPal, we transmit your payment data within the framework of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values. Further data protection information, including the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractually compliant payment processing.
- SOFORT
If you select the payment method "SOFORT", the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transmit the information you provided during the order process together with the information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this. Further information on the data protection regulations of SOFORT can be found at the following internet address: https://www.klarna.com/sofort/datenschutz
8) Use of Social Media: Social Plugins
8.1 AddThis-Bookmarking as standard plugin
Our website uses so-called social plugins ("plugins") of the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA ("AddThis") as part of Oracle Corporation. The plugins are usually marked with an AddThis logo, for example in the form of a white plus sign on an orange background. An overview of the AddThis plugins and their appearance can be found here: https://www.addthis.com/get/sharing
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the AddThis servers. The content of the plugin is transmitted directly from AddThis to your browser and integrated into the page. Through the integration, AddThis stores a cookie on your end device and thereby collects your IP address and the information that your browser has called up the corresponding page of our website. This information (including your IP address) is transmitted directly from your browser to a server of AddThis in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there.
The described data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of AddThis' legitimate interests in displaying personalized advertising, informing other users of the social network about your activities on our website and for the demand-oriented design of the AddThis service.
If you wish to object to the data collection by AddThis for the future, you can set a so-called opt-out cookie, which you can download under the following link: https://www.addthis.com/privacy/opt-out
You can also completely prevent the loading of the AddThis plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (https://noscript.net/).
For the purpose and scope of data collection and the further processing and use of the data by AddThis, as well as your rights in this regard and setting options for protecting your privacy, please refer to the data protection notices of AddThis: https://www.addthis.com/privacy/privacy-policy
8.2 Facebook as a standard plugin
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social plugin from Facebook" or "Facebook Social Plugin". An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a server of Meta Platforms Inc. in the USA and stored there.
If you are logged in to Facebook, Facebook can directly assign the visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.
The described data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Facebook's legitimate interests in displaying personalized advertising, informing other users of the social network about your activities on our website and for the demand-oriented design of the Facebook service.
If you do not want Facebook to directly assign the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus to the data processing operations described above for the future with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).
For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to the data protection notices of Facebook:
https://www.facebook.com/policy.ph
8.3 Facebook plugins with Shariff solution
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link in the page. This type of integration ensures that when a page of our website containing such buttons is called up, no connection to the Facebook servers is yet established. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (possibly after entering your login data).
For the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to the data protection notices of Facebook: https://www.facebook.com/policy.ph
8.4 Twitter as a standard plugin
Our website uses so-called social plugins ("plugins") of the microblogging service Twitter, which is operated by Twitter International Company, One Cumberland Place, Fenian Street
Dublin 2, D02 AX07 Ireland ("Twitter"). The plugins are marked with a Twitter logo, for example in the form of a blue "Twitter bird". An overview of the Twitter plugins and their appearance can be found here: https://about.twitter.com/de/resources/buttons
When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Twitter servers. The content of the plugin is transmitted directly from Twitter to your browser and integrated into the page. Through the integration, Twitter receives the information that your browser has called up the corresponding page of our website, even if you do not have a Twitter profile or are not currently logged in to Twitter. This information (including your IP address) is transmitted directly from your browser to a server of Twitter Inc. in the USA and stored there.
If you are logged in to Twitter, Twitter can directly assign the visit to our website to your Twitter account. If you interact with the plugins, for example by clicking the "Tweet" button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on your Twitter account and displayed to your contacts there.
The described data processing operations are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Twitter's legitimate interests in displaying personalized advertising, informing other users of the social network about your activities on our website and for the demand-oriented design of the Twitter service.
If you are a member of Twitter's social network and wish to limit the collection of data via our website and the merging of your user data with the data stored about you on the Twitter social network, you should log out of Twitter before visiting our website.
You can also object to the loading of the Twitter plugins and thus to the data processing operations described above for the future with add-ons for your browser, e.g. with the script blocker "NoScript" (https://noscript.net/).
For the purpose and scope of data collection and the further processing and use of the data by Twitter, as well as your rights in this regard and setting options for protecting your privacy, please refer to the data protection notices of Twitter: https://twitter.com/privacy
9) Use of Social Media: Videos
Use of YouTube videos
This website uses the YouTube embedding function to display and play videos from the provider "YouTube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to "YouTube", these serve, among other things, to collect video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be directly assigned to your account when you click on a video. If you do not wish the assignment to your profile on YouTube, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates these. Such an evaluation takes place in particular in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and/or demand-oriented design of its website. You have a right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Regardless of whether embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations beyond our control.
Further information on data protection at "YouTube" can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms and in Google's privacy policy at https://www.google.de/intl/de/policies/privacy
To the extent legally required, we have obtained your consent for the data processing described above in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website.
10) Online Marketing
10.1 Google AdSense
This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, which are text files placed on your computer to help the website analyze how users use the site. Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, which allows simple actions such as visitor traffic on the website to be recorded, collected and evaluated.
The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve a transfer to the servers of Google LLC in the USA.
Google uses the information thus obtained to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is legally required and/or if third parties process this data on behalf of Google.
Details on the processing initiated by Google AdSense and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
The described data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of targeted advertising to the user by advertising third parties whose ads are displayed on the basis of the evaluated user behavior on this website. This processing also serves our financial interest in exploiting the economic potential of our website through the paid display of personalized third-party advertising content.
Further information on Google's privacy policy can be found at the following internet address: https://www.google.de/policies/privacy/
You can permanently deactivate cookies for ad preferences by preventing them through a corresponding setting of your browser software or you can download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be usable or only to a limited extent if you have deactivated the use of cookies.
Insofar as legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the aforementioned option for objection.
10.2 Google Ads Conversion-Tracking
This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified.
In the context of using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to address users whose data we have received in the context of business or business-like relationships even more in line with their interests, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) electronically to Google. Google does not gain access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be played out across all Google services linked to the respective Google account.
The transmission of customer data to Google only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures with regard to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/
10.3 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to deliver relevant ads to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Through a cookie ID, Google records which ads are placed in which browser and can thus prevent them from being displayed multiple times. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.
In addition, GMP can use cookie IDs to record so-called conversions that relate to ad requests. This is the case, for example, if a user sees a GMP ad and later visits the advertiser's website using the same browser and buys something through this website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will obtain and store your IP address. In the context of using GMP, personal data may also be transferred to the servers of Google LLC in the USA.
If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (see https://www.google.de/settings/ads), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can find out about the setting of cookies and make your desired settings at the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.
Further information on the data protection provisions of GMP by Google can be found at the following internet address: https://www.google.de/policies/privacy/
Insofar as legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your given consent at any time with effect for the future. To exercise your revocation, please follow the aforementioned option for objection.
11) Web analysis services
11.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files stored on your end device that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also involve a transfer to the servers of Google LLC in the USA.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website and internet use. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also enables, through a special function, the so-called "demographic features", the creation of statistics with statements about the age, gender and interests of website visitors based on an evaluation of interest-based advertising and with the involvement of third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via the "demographic features" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the end device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google relies on so-called standard contractual clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In connection with this website, the "UserIDs" function is also used as an extension of Google Analytics. By assigning individual UserIDs, we can have Google create cross-device reports (so-called "Cross Device Tracking"). This means that your usage behavior, if you have given your corresponding consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, can also be analyzed across devices, provided that you have set up a personal account by registering on this website and are logged into your personal account on various end devices with your respective login data. The data collected in this way shows, among other things, on which end device you first clicked on an ad and on which end device the corresponding conversion took place.
11.2 Google Analytics 4
This website uses Google Analytics 4, a service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which can be used to analyze website usage.
When using Google Analytics 4, so-called "cookies" are used by default. Cookies are text files that are stored on your device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device, truncated by the last digits, see below) is usually transmitted to a Google server and stored and processed there. This may also involve the transmission of information to the servers of Google LLC, based in the USA, and further processing of the information there.
When using Google Analytics 4, the IP address transmitted by your device when you use the website is always collected and processed by default and automatically in an anonymized manner, so that direct personal reference of the collected information is excluded. This automatic anonymization takes place by Google truncating the IP address transmitted by your device by the last digits within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA).
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports on your website activities or your user behavior, and to provide us with other services associated with your website use and internet use. The IP address transmitted and truncated by your device within the scope of Google Analytics 4 is not merged with other data from Google. The data collected within the scope of Google Analytics 4 is stored for 2 months and then deleted.
Google Analytics 4 also enables, via a special function, the so-called "demographic characteristics", the creation of statistics with statements about the age, gender and interests of website users based on an evaluation of interest-based advertising and with the involvement of third-party information. This makes it possible to determine and differentiate user groups of the website for the purpose of target-group-optimized alignment of marketing measures. However, data collected via "demographic characteristics" cannot be assigned to a specific person and therefore not to you personally. This data collected via the "demographic characteristics" function is stored for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for storing and reading information on the device you use to access the website, will only take place if you have given us your express consent for this in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your use of the website. You can revoke your once given consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.
In connection with this website, the "UserIDs" function is also used as an extension of Google Analytics 4. By assigning individual UserIDs, we can have cross-device reports created by Google (so-called "cross-device tracking"). This means that your user behavior, if you give your corresponding consent to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, can also be analyzed across devices if you have set up a personal account by registering on this website and are logged in to your personal account on different devices with your corresponding login data. The data collected in this way shows, among other things, on which device you first clicked on an advertisement and on which device the corresponding conversion took place.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have cross-device reports created by Google (so-called "cross-device tracking"). If you have activated "personalized ads" in your Google account settings and linked your internet-enabled devices to your Google account, Google can analyze user behavior across devices and create database models based on this, provided you have given your consent to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR. This takes into account the logins and device types of all website users who were logged in to a Google account and performed a conversion. The data shows, among other things, on which device you first clicked on an ad and on which device the corresponding conversion occurred. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option to deactivate the "personalized ads" function in your Google account settings and thus switch off cross-device analysis in connection with Google Signals. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
We have concluded a so-called data processing agreement with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection even when data is transferred from the EU or the EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link: https://policies.google.com/privacy?hl=de&gl=de
Details on the processing initiated by Google Analytics 4 and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
12) Tools and Other
Google Customer Reviews (formerly Google Certified Shops program)
We cooperate with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to collect customer reviews from users of our website. After a purchase on our website, you will be asked whether you would like to participate in an email survey from Google. If you give your consent in accordance with Art. 6 Para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The rating you submit will then be summarized with our other ratings and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. When using Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC in the USA.
You can revoke your consent at any time by sending a message to the data controller or to Google.
Further information on Google's data protection in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de
Further information on Google Seller Ratings data protection can be found at this link: https://support.google.com/google-ads/answer/2375474
13) Rights of the data subject
13.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby the legal basis referred to is for the respective exercise requirements:
Right to information in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to erasure in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to notification in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to revoke granted consents in accordance with Art. 7 para. 3 GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).
When processing personal data on the basis of an explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, this data will be stored until the data subject revokes his consent.
If there are statutory retention periods for data that are processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 Para. 1 lit. b GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in continued storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the data subject exercises his right to object according to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the assertion, exercise or defense of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until the data subject exercises his right to object according to Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information of this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.